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The client who commissioned this brochure, Mentor Business Services, is engaged in marketing an assortment of business services to entrepreneurs in the gay community.
Concept, Graphic Design, Writing, Logo Design, Layout & Production
The clients objective in producing this brochure was to get the attention of potential customers and have them take note of a new offering of useful services. This was achieved by producing a large (11x17, 3-fold), 4-color brochure on heavy stock, with one, clearly defined message presented on each page.
I proposed the use of a window metaphor, representing a marketing opportunity for the prospective client, as well as a general suggestion of openness to new concepts. The client wanted to see a bold use of color, taking advantage of the rainbow concept, popular in the gay community this was incorporated into the MBS logo design, reflected in the open window on the cover, and in the heading and text box background colors for the descriptions of available business services, presented in the center-spread of the brochure. The serif-font used for the main heads offers a sense of style and sophistication, while the sub-heads and body text employ a modern, engaging, sans-serif font.
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